Empowering the Next Generation: Take One Sportswear Launches the ROAM Series
February 20, 2024
A New Platform for the Next Generation of Basketball Talent
In February 2024, Take One Sportswear introduced the ROAM Series, an athlete-focused initiative created to spotlight the next generation of high school basketball talent and celebrate the culture surrounding the game.
Developed as more than a traditional sportswear collection, ROAM brings together original storytelling, creative content, and athlete recognition to highlight the individuals shaping the future of basketball.
The initiative reflects Take One's belief that young athletes deserve opportunities to express their identities, build their personal brands, and share their stories beyond their performance on the court.
Introducing the Inaugural 2024 ROAM Athletes
The inaugural ROAM Series brought together eight rising boys' and girls' basketball players representing the next generation of talent.
Selected for their athletic accomplishments, competitive drive, and potential, these athletes helped establish the foundation for a platform designed to celebrate both the game and the individuals behind it.
The inaugural 2024 ROAM Series roster:
Cam Ward
Jamaal McKnight Jr.
Nyla Brooks
Darius Bivins
Qayden Samuels
Nadeya Regala
Ty Bevins
Qandace Samuels
Each athlete brought a unique journey, personality, and perspective to the series.
Together, they represented the competitive spirit and individuality that Take One sought to capture through ROAM.
More Than Basketball
At its core, the ROAM Series was created around a simple belief: an athlete's story extends beyond statistics, rankings, and accomplishments.
Through photography, creative direction, athlete features, and performance apparel, the initiative offers a platform for young athletes to express themselves and connect with audiences in ways that reflect their identities.
Rather than focusing exclusively on what happens during competition, ROAM celebrates the personalities, experiences, and ambitions that shape athletes away from the court.
The initiative also reflects Take One Sportswear's broader commitment to the intersection of sports, creativity, and community.
Building a Foundation for Athlete Storytelling
The launch of ROAM represented an important milestone in Take One Sportswear's evolution.
While custom team uniforms and performance apparel remain central to the company's business, ROAM provides an opportunity to connect with athletes through original storytelling and creative experiences.
By recognizing promising talent early, Take One aims to celebrate their accomplishments while creating content that captures their individual journeys.
The inaugural series established the foundation for what Take One envisioned as an ongoing platform connecting the next generation of athletes with the culture of the game.
The Beginning of the ROAM Legacy
What began as an initiative to spotlight elite high school basketball players introduced a new creative direction for Take One Sportswear.
The ROAM Series represents the company's belief that athletic performance, personal identity, and authentic storytelling belong together.
Through this initiative, Take One continues its commitment to recognizing young athletes not only for what they accomplish in competition, but also for who they are and the paths they are creating.
The future of the game belongs to the athletes.
United By The Game.
